Uncover Customer Insights: Mapping Behavior & Decoding Data.
Create content that resonates with your audience.
Services
I provide a variety of services to help you create the content you need to succeed.
Strategy and Optimisation
We provide comprehensive solutions designed to improve your understanding of customer behaviours and drive effective decision-making. Are you looking for in-depth feedback on your SaaS? Our services include detailed analysis and actionable recommendations to help you achieve your business goals.
This includes:
Customer Journey Mapping
Map and analyse the customer journey to uncover insights for improvement. Incorporate data analysis to drive decisions.
Persona Development
Develop detailed personas to better understand your target audience and tailor your marketing strategies effectively.
User Experience Testing
Conduct thorough audits of your digital platforms to identify user experience bottlenecks and functionality issues. Our audit provides detailed insights and actionable recommendations to enhance interface usability and overall performance.
Content Development & Documentation
Create high-quality, engaging content tailored to meet your business needs with our Content Development & Documentation services. From user guides to detailed business proposals, we ensure your content is clear, effective, and professionally presented.
This includes:
Technical Writing and Documentation
Produce comprehensive documentation and guides that are informative and easy to understand. We cover a range of materials including user guides, standard operating procedures, and business proposals, all designed to engage and inform your audience.
Research & Writing
Engage your audience with well-researched articles, insightful blog posts, and compelling case studies that highlight key industry trends and innovations.
Ghost Writing
Provide professional ghostwriting services for blogs, articles, books, and thought leadership content. Tailor the writing to match the client's voice and brand. Features include in-depth interviews, regular drafts for feedback, and final polished content.
Tools I Use:
Python
Excel
Google LightHouse
Markdown
SharePoint
Adobe Illustrator
Confluence
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Portfolio Highlights
Business Case: Reducing Churn for Company X
Analysed customer NPS survey data to create a compelling business case for a meal kit delivery company.
Tools Used: Python Jupyter Notebook, Canva
Data Analysis: Company ABC Ltd NPS Survey Data
Analysed customer NPS survey data to provide actionable insights for Company ABC Ltd.
Tools Used: Python
UAT Audit: Plate Up Mobile App
Conducted a comprehensive User Acceptance Testing (UAT) audit for the Plate Up mobile application to ensure it meets user expectations and functional requirements before its market release.
Tools Used: JIRA, TestRail, Microsoft Suite
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Previous Clients
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My Approach
I tailor my approach to suit your needs. Whether you want to be involved in every stage or only at the end, I can work flexibly.
I typically communicate with my clients via Slack or Teams, but flexible to your needs.
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About Me
Leveraging expertise in both software engineering and management consulting, I help businesses optimise user experiences. My experience building platforms honed my technical skills, while as a Consultant, I advised clients of all sizes on enhancing the user experience through process optimisation, customer journey enhancement, data analysis and training their staff in new technologies.
Let me do the same for your business!
Achievements
Across my career, I have had the opportunity to work on a diverse range of projects across the Financial Services, Pharmaceuticals and Energy sectors, here are a few of my experiences:
- Onboarded 50K users to a space booking platform by creating user-friendly guides and training materials that ensured a smooth user experience.
- Mapped the user journey for a start-up by identifying key touchpoints across different user personas. This helped the company refine their product strategy to better meet user needs.
- Created 30x 1-minute videos for software use making it easier for users to learn the software quickly and efficiently.
- Developed a comprehensive training manual for the configuration system empowering administrators with the knowledge to manage the system effectively.
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